ISSUE ONE launches july 9th
REBRIEF IS AN INDEPENDENT
CANADIAN JOURNAL OF ADVERTISING.
Advertising is full of things we take for granted. So, each issue asks: what if we took a second look?
We publish essays, fiction, visual experiments, and interviews from emerging and established voices across the country, treating the industry less like a rulebook and more like a playground for ideas.
Rebrief captures the “is this nuts or is this actually brilliant?” conversations we all have about the work and the culture around it. The kind that leave you buzzing.
If you take advertising seriously enough to love it, and love it enough to take it seriously, this is for you.
ISSUE 01: CANADA
What is Canadian advertising?
It should be a simple question. We’re the country of McLuhan, Like a Girl, and VS.
Our impact on ideas and media is anything but small. And still, we find ourselves looking outward, comparing against bigger, more ‘pedigreed’ markets.
Across 20+ contributors, we explore the magic, the myths, the insecurities, and the brilliance that shape Canadian advertising.
Yes, there are house hippos.
Issue 01 drops July 9, 2026.
RETURN OF THE
AGENCY HOUSE AD
Did we go to the trouble of making a physical print magazine solely to revive the lost art of the agency house ad? Maybe.
At one point these were the sharpest piece of self-promotion and critique an agency could make. Let’s bring them back.
You can find our media kit here.
Or you can reach out to hello@rebrief.ca
“I only read Rebrief for the ads.”
- Your next hire.
AN UPCOMING REBRIEF FEATURE - SIX DECADES OF SELF-PROMOTION
REBRIEF MASTHEAD
Founding Editors: Carly Miller, Jon Crowley, PK Lawton, Spencer MacEachern, Zoe Kim
Designers: Zoe Kim and Vince Rozas
Creative Collaborators: Sarah Philips,
Hayden Lawton
Rebrief is not affiliated with any agency. It is an entirely volunteer-run project incorporated as as not-for-profit as the Rebrief Magazine Society.
HAVE AN IDEA?
WANT TO GET INVOLVED?
Have a pitch? Want to help pull together the next issue? Want to share your mom’s pizza dough recipe? Want to send us an e-transfer or buy PK something off his Amazon wish list?
HELLO@REBRIEF.CA
